Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing

Endorsements “Marketing 2.0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you’ll reduce or eliminate outdated marketing practices and you will drive new business — as well as keep more of the current business you have.” — Joe Pulizzi, International Speaker, Co-author of Get Content Get Customers, Founder of Junta42 “Marketing 2.0 helps CEOs and CMOs navigate the new social web by providing a roadmap and driving instructions to our desire (more…)

Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

Review

“Hi Eric, it’s Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, “Mastering Niche Marketing.” Although I was very impressed with the detail you’ve given, I think you got the title of the book wrong. I would suggest, “If you read this book and apply the principles, you will make money . . . Period.” Although my title is a little longer than yours! In all seriousness, Eric, this book is a must read for anyone who is considering using the internet to earn an extra income, or even making a career of it. The step-by-step detail you’ve covered leaves “no stone unturned.” I feel this book will be beneficial for 2 types of people. The first group of people who n (more…)

e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online

From Publishers Weekly

Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges marketers not to waste energy trying to get customers to their own Web sites, but to get online and find customers where they are already hanging out. He explains the best ways to utilize e-mail lists and newsletters, RSS feeds, online viral marketing, soci (more…)

Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing

Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon-the Internet. Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep y (more…)

Niche Marketing for Writers, Speakers, and Entrepreneurs: How to Make Yourself Indispensable, Slightly Immortal, and Lifelong Rich in 18 Months!

Review

“Gordon Burgett’s three ‘niche’ writing books are a roadmap for how to use your ability to write to make money.” — Wally Bock’s”Niche Marketing peels back the mystery of how to share valuable information profitably with specialized markets. Extremely useful.” — Robert Tucker, author of Managing The FutureBravo! Where were you 18 years ago? I had to learn the secrets of niche marketing the hard way. You take the reader by the hand and teach them how to be a big fish in the right pond for fun and profit.” — Dr. Terry Paulson, author of They Shoot Managers They?Gordon Burgett’s theory (it’s not even a theory anymore, it’s a proven fact) is that people will pay for valuable information. Those possessed of such i (more…)

Prospecting Skills That Work – How to Set More Appointments & Close More Sales – Sales Training DVD Video

About the Actor

Warren Greshes started as a salesman in New York City’s Garment District, and quickly became a National Sales Manager at the age of twenty-four. By twenty-seven, he was running the entire company. In 1984 Warren moved on to become head of Sales & Marketing for a New York City consulting firm and in two years tripled the company’s sales. In 1986, Warren started his own company, and since then has traveled the world delivering keynote speeches and sales training seminars to corporations and associations both large and small. Having been inducted into the Speakers Hall of Fame, Warren Greshes is one of America’s most talented sales trainers and motivators.

Prospecting is a critical activit (more…)