MLM Tips – Placing Emphasis On Training Rather Than Sponsoring
It is not uncommon for Network Marketers to concentrate the bulk of their time on the activity of prospecting for new representatives, with little or no commitment to supporting their new representatives. This can often lead to limited duplication through a team and low retention of team members, so how can this be addressed to give every member of an organisation the best opportunity to excel and whos role is training the whole group?
The concept of concentrating your efforts on training a group, even when your downline organisation is relatively small could appear to be counter intuitive, but I ask you to put this feeling to one side to explore the advantages of having a detailed coaching strategy in place to support everyone, rather than just Associates that you personally recruit.
Every time a new distributor enrols in your downline, one thing that must always happen is for them to be made to feel like they are part of something much more significant. If a distributor enrols in your team and thinks that they are going to have to work everything out on their own with merely very basic mentoring and little support then they are likely to begin with hardly no motivation and enthusiasm. This might be one of the main reasons why drop out rates in the Network Marketing industry are so high.
Unfortunately you can’t always rely on everyone in your team to give sufficient coaching and support to keep a new recruit motivated and willing to put in the necessary hours and effort. This will be even more evident as your team becomes much larger, which is why it is advantageous for you to assume the responsibility of coaching all reps in your team (or those who are willing to learn!).
If you follow any of the Network Marketing industry gurus then this is fundamentally what they do. Many of the leaders not only embrace the role of training their own team, but also accept the responsibility for training their followers who work in different opportunities. The only way that this can really be fulfilled is by building a fully automated coaching system.
Please note that you have a duty of care to everyone in your business, but if you can also ways to coach other business builders not in your company then there is a high probability that they will feel they know and have faith in you. Therefore there is also a good chance that they could email you if they feel unsupported in their current business and are willing to develop another business in a different company. Therefore the result of taking the time to support other business builders can also enhance your ability to enrol new reps indirectly.
You might now be able to recognise the advantages of placing emphasis on developing a fully automated coaching strategy over concentrating on enrolling reps, so consider shifting your focus today to accelerate your performance in the future.
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